Journey in Balance

Journey in Balance offers counselling services to individuals, children, and families in Peterborough, Ontario. 

They approached us looking to have a brand presence that reflects their creativity, and non-traditional approach to counselling. They work primarily with children and teens, so they were looking for something modern, but also fun and welcoming. 

We incorporated that creative flair with a hand-drawn line piece, overtop of a simple, clean typeface. This created a brand that reflected their fun and upbeat personalities, while remaining professional and trustworthy.

Lastly, this was complemented with a single-page style website, which allowed them to showcase their service offerings, and highlight their commitment to diversity.


  • Case Study – Journey in Balance