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4 Photography Tips for the Wannabe Instagram Pro

| Bianca Nucaro |

4 Photography Tips for the Wannabe Instagram Pro

With the advent of social media, photography has become more mainstream than ever and public interest seems to be at an all-time high. If you’re anything like me when I started, you are probably wondering why you are unable to capture gorgeous, high-quality shots. The truth is that most of these photos often require a great deal of effort and expertise, but just like everything in life, there is always room for improvement, all it takes is just some level of effort.

 With that being said, here are some tips and tricks to help step your game up if you’re a beginner photographer try your hand in photography or if you just want to take better photos for your Instagram. 

1) Be Confident

The first obstacle you must overcome is a lack of confidence. Photography is a learning process and you will only get better the more you try. So be confident and don’t be afraid to fail, there are only lessons to be learned. 

The greatest thing about digital photography is that you can take as many photos as you want! To use the unlimited options to your advantage! When I first started taking photos I would take bursts of 5 images, then review them and tweak to make it better!

2) Be LIT

Unless you live under a rock, you must have heard the word “Lit” being used to address something amazing and if you want your photos to be Lit, pay attention to Lighting. Lighting is one of those things that could make a break or good shot, so next time you’re taking photos ensure that you have adequate lighting.

Some ways that you can have good lighting is to be aware of:

  • Where the light is located (Behind you? In front of you?) – Ideally you would want the subject of the photo to have light in front of them. Unless you are looking for a silhouette image, having the lighting in front is best.
  • Natural Vs. Artificial – Natural light is really great for when you are just starting out. Going outdoors, or in a well-lit area of your home is guaranteed to increase your photo quality. When working with artificial lighting, its best to be mindful of the colour tones that the light brings. Is the light making the subject in the photo look yellow? blue? neutral? Try to avoid lighting that is too yellow. It will make your subject look a bit green, which isn’t ideal.

3) Angles

Try different Angles: They say it’s always good to sit and look at life from a different angle, so why not apply that concept to your photography. Capturing photos from different angles is a good way to add a bit of energy to seemingly boring subjects and will help add uniqueness to your work.

Here are some examples of how you can use angles in your photography work:

As you can see from these photos, changing the angle can make a big difference, and create some unique images. Your supposed to show people how you see the world through your images, so changing your angle can be an easy way to do that.

4) Be yourself

Photography is a thing of passion and the more immersed in it you are, the better you will get. Every individual has a unique perspective, so go out there, be creative and have fun. Live your best life!

Over time you will develop your own unique style, and this will help you in your creative endeavors. Don’t be afraid of experimenting, being different, and trying something unique. Photography is meant to be fun after all!

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4 Photography Tips for the Wannabe Instagram Pro

| Bianca Nucaro |

With the advent of social media, photography has become more mainstream than ever and public interest seems to be at an all-time high. If you’re anything like me when I started, you are probably wondering why you are unable to capture gorgeous, high-quality shots. The truth is that most of these photos often require a great deal of effort and expertise, but just like everything in life, there is always room for improvement, all it takes is just some level of effort.

 With that being said, here are some tips and tricks to help step your game up if you’re a beginner photographer try your hand in photography or if you just want to take better photos for your Instagram. 

1) Be Confident

The first obstacle you must overcome is a lack of confidence. Photography is a learning process and you will only get better the more you try. So be confident and don’t be afraid to fail, there are only lessons to be learned. 

The greatest thing about digital photography is that you can take as many photos as you want! To use the unlimited options to your advantage! When I first started taking photos I would take bursts of 5 images, then review them and tweak to make it better!

2) Be LIT

Unless you live under a rock, you must have heard the word “Lit” being used to address something amazing and if you want your photos to be Lit, pay attention to Lighting. Lighting is one of those things that could make a break or good shot, so next time you’re taking photos ensure that you have adequate lighting.

Some ways that you can have good lighting is to be aware of:

  • Where the light is located (Behind you? In front of you?) - Ideally you would want the subject of the photo to have light in front of them. Unless you are looking for a silhouette image, having the lighting in front is best.
  • Natural Vs. Artificial - Natural light is really great for when you are just starting out. Going outdoors, or in a well-lit area of your home is guaranteed to increase your photo quality. When working with artificial lighting, its best to be mindful of the colour tones that the light brings. Is the light making the subject in the photo look yellow? blue? neutral? Try to avoid lighting that is too yellow. It will make your subject look a bit green, which isn't ideal.

3) Angles

Try different Angles: They say it’s always good to sit and look at life from a different angle, so why not apply that concept to your photography. Capturing photos from different angles is a good way to add a bit of energy to seemingly boring subjects and will help add uniqueness to your work.

Here are some examples of how you can use angles in your photography work:

As you can see from these photos, changing the angle can make a big difference, and create some unique images. Your supposed to show people how you see the world through your images, so changing your angle can be an easy way to do that.

4) Be yourself

Photography is a thing of passion and the more immersed in it you are, the better you will get. Every individual has a unique perspective, so go out there, be creative and have fun. Live your best life!

Over time you will develop your own unique style, and this will help you in your creative endeavors. Don't be afraid of experimenting, being different, and trying something unique. Photography is meant to be fun after all!

7 Free SEO tips for your small business website

| Andrew Revoy |

SEO can be a complex subject but it's vital to your business! A good SEO strategy can account for a large amount of organic traffic, especially if you rank first for a search. Getting your website in front of the right people is paramount to reaching customers that find value from your products and services. Organic leads from search engines have an 8.5x higher chance of converting. Google is, at its heart, a way to organise and search through the content on the internet. So SEO, or Search Engine Optimisation is simply following the set of rules that Google and other search providers use to find content. 

However, despite how important it is many small businesses and website owners ignore the very basics. So below I wanted to outline 7 Free SEO tips that you can use to boost your SEO ranking. Most of these are not hard and could take you a couple of hours. 

A need for speed

How often have you been frustrated because something would not load? Deciding to backtrack and try a different web page? Well Google takes this into account. If you can not provide information as quickly as one of your competitors, you will lose out to them. There are many tools you can use to help test the speed of your website. Including this great one from Google. Your page should load quickly, within 1 to 2 seconds, and Google is really looking for anything under a second. A quick way to help speed up your website load times would be to use smaller images, clear out unused content or, if you’re using WordPress, using a caching plugin.

One great way to really save on loading time is to change your images from PNG to JPG. PNG images typically look better and scale better on different devices. The down side is PNG images are much larger and take longer to load.

Dead links, dead site

It is always important to go through the web pages on your website and look for links that no longer work! Sometimes websites move, pages stop working, or companies call it quits. When this happens the links you use may no longer work. Have you ever had a time you found exactly what you were looking for, clicked the link, and it lead you to nowhere? This is frustrating, and as you might have guessed, if your competitor can offer a working link they rank higher.

There are many free tools and most of them work the same. I ran this tool on the 705 Creative Blog and it found a typo on a social link! Another good reason to check every once and awhile. Little things like this can add up.

Loco for local

When you search, ‘hairdresser’, you don’t want to find someone in the next town over, you want someone local. Search providers look for information that tells them whether the content you are offering is related to a local area. This is especially important if you are a company with a physical location! 

While there are many ways to tell search providers where your location is, the easiest is to make sure you reference the name of your city on the text of your website. As well as setting up a Google Business Account and linking your website!

It is even more important with the advent of voice search. When you search something on say, your Google Home, google pulls content from the first website that pops up. If someone says something like ‘Hey Google, I’m Hungry’ it will list the closest restaurants.

Mobile matters more than ever


Statistica recently mentioned that over 51% of global internet traffic comes from mobile devices. Gone are the days of focusing on your users desktop experience. Now it is increasingly important to focus on the mobile experience first. 

Load up your website on your phone. Do the images scale properly? Is it easy to use? Is text readable? Is it usable at all? If not you may need to think about a redesign in order to capture more mobile users. Not only will you rank higher, your current users will thank you by coming back again.

Interested in having your website spruced up? Why not contact us, all our websites are mobile responsive. Contact us to learn how we can help.

Put the key back in keywords

Keywords are just that, the words that are key to describing what the page is about. When users search something, for example: ‘Professional Carpenters’ search providers compare that text to what they have stored from your site. So it is important to find out what people are searching in your area. 

Something as simple as changing a word, or phrase can get you in front of a whole new group of users. Plus language changes over time, last year people may have searched ‘Professional Barbers’ and this year it might have changed to ‘Highly Rated Barbers’. It is important to check and make sure your content is following search trends. This way you never miss out on new customers and users. Remember never remove old content if it ranks well or is generating results, instead make new content to capitalize on new searches.

Describe yourself in 60 + 160  characters

When people search for you or happen across your link on Google, you want to capture their attention. The title of your site, which shows up as your link, is how you first grab their attention. Based on the keywords you're targeting you want to create a title that is relevant to the search, and captures the user attention. After is the 160 character meta description, this helps confirm to the user what you are trying to communicate with the title while providing more details. 

When writing a meta description it is important to remain consistent. When a user clicks through your link, they should see consistent information. The goal is to avoid misleading users, if people leave as soon as they see your website (called bounce rate) Google and other search engines will lower your search rank.

Create irresistible content!

The number one key to ranking higher and bringing in more organic traffic is great content! Like a sugar addict in a candy store, Google’s users can’t consume enough content. The better the content the more we want, and the higher you will rank. On the flip side, now with the advent of machine learning, Google and other search engines have the ability to understand content on the internet.

When writing an article more is more, longer articles rank higher. Longer articles typically have more social shares, more engagement, and rank higher in search engines. However, it is important not to fill articles with useless content. Good content is typically longer.

In summary:

It is important to keep SEO in mind when thinking of your digital marketing strategy. There are a lot of things to keep in mind when thinking about SEO, including some things I haven’t talked about here. However, by keeping in mind some of the tips above hopefully you can boost your SEO. Remember to keep your site fast and accessible. Keep content and links relevant and up to date. Lastly keep your content focused on what you’re trying to convey to your customers. That way they keep coming back for more.

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