What is Content Marketing?

What is Content Marketing?

We wanted to share our knowledge with you! 👇

Too often we hear people asking us – What is content marketing?! And for us this is shocking because we understand this marketing strategy like the back of our hands! So we wanted to share with you a bit about what we do & how content marketing can help your business!

This candid chat will give you information about Co-Founder Mercedez Nucaro, about content marketing, how you can leverage it & also some of our favourite social media channels in the area!

Some Highlights:

What is Content marketing?

Content Marketing is a form of marketing where you produce and share online materials, such as a blog, video, social media posts, etc that are used to speak to your customers without actually directly selling your product or services. You could do things like speak about your industry & offer information without directly referencing your product.

If you’re using words like “buy this product now”, you actually aren’t doing content marketing. That is just an ad!

Being part of the content marketing world means sharing & relating to your potential customers in a way that makes them want to buy. It’s a more subconscious form of marketing.

What is an example of a Content Marketing Video?

Let’s use the beauty industry as an example. A really common form of content marketing we see all the time is makeup tutorials! They are seen using products from all kinds of different brands, and they are giving your makeup application tips, but it is still marketing. Some of the products they use have affiliate links or they are even using their own product that they sell, but instead of telling people to buy it they show the consumer how you would use it. This helps them see themselves in these products and want to make a purchase.

The question you should be asking youself when making a content marketing video is: Is this going to be of Value to your potential customer? Is this offering them any important information or showing them anything?

How does content Marketing help new customers find your product or service?

Let’s say you are searching “How to do a French Braid?” on Youtube. This search brings up a video where the person who does the brain actually uses a set of hair extensions. What does this make you think? The customer could possibly start wondering if they too might benefit from hair extensions, and because the person in the videos hair looks so good, they might be interested in the actual product they are using. This results in a sale for the hair extension company!

How could the same concept & buyer journey apply to your customers?

We want you to remember here that content marketing is about creating an informed, loyal and excited consumer who enjoys seeing your marketing content. You need to be creating content that helps build that trust & understanding, so throw away your advertising hat & think of your customer as a friend. What tips or advice would you share? As well, is the content you’re creating something they would share with their friends?

Shareability is important because it helps new buyers find your product!

Is Content Marketing Cost-Effective?

Yes, yes & YES! Why? because you can create it yourself! Or if someone creates it for you, it is so simple to re-purpose and use it in a variety of ways!

You Might also be Interested in:

How do you choose a Social Media Manager?

| Bianca Nucaro |
In this article, we’ll be discussing what exactly a social media manager does and best practices for choosing a social media manager that fits your brand and goals.

E-commerce done right with Shopify

| Andrew Revoy |
For those of us who are not web developers, it can be pretty overwhelming to determine the best e-commerce solution to help grow your business!

What is Content Marketing?

Too often we hear people asking us – What is content marketing?! And for us this is shocking because we understand this marketing strategy like the back of our hands! So we wanted to share with you a bit about what we do & how content marketing can help your business!